The Joy of Fresh
For the International Fresh Produce Association's Joy of Fresh 2023 campaign, we infused a bold, fresh look to invigorate the produce and florals industry.
We activated the idea of “fresh cuts” into our photographic language — showing produce from a unique point of view and unexpected styling.
Client: International Fresh Produce Association (IFPA)
Studio: Clark Mcdowall, 2023
Creative Director: Adrienne Muken
Design Director: Sasha Dusky
Designer: Michelle Dirr